SelectedProjects
UI Design Lead
At Phrase I review UI, mentor designers, and help small product decisions feel like one clear thing.
A lot of this work is quiet: a calmer flow, a better empty state, a sharper review, a designer leaving critique with more confidence.
It sits outside a single feature, but it changes how the product feels when people use it every day.
Visit Phrase
Design System
I helped turn Phrase’s scattered UI into Syntax: shared components and Figma files teams could trust.
I made the first pieces, wrote guidance, shaped accessible defaults, and kept nudging the work from spare-time maintenance into real product infrastructure.
The best part was seeing teams stop rebuilding the same thing and start moving faster with a little more confidence.
Read the case study
Share Now App
car2go and DriveNow were becoming one app. I helped the change feel familiar and trustworthy.
I worked on mobile flows, orientation, and small moments of reassurance across brands, cities, and existing habits.
It was not the glamorous kind of redesign. It was the useful kind: carry people through a big change without making them think too hard.
Read the case study
car2go App
I designed the mobile flow for finding, booking, opening, driving, and ending a trip.
The app had to be calm when people were not: standing in the street, in a hurry, hoping the car would just open.
I worked across iOS, Android, Windows Phone, and BlackBerry. In 2017, Time included car2go in its top apps list.
See the Time list
Daumenkino
A weekly film podcast with Ann-Sophie about cinema, rituals, and the films that stayed with us.
For more than six years, Ann-Sophie and I recorded, edited, published, and shaped 190 episodes together.
It became a Monday ritual: a place to practice taste, consistency, critique, and friendship through movies.
Give it a listenYouTube
A place to practice making videos: filming, editing, color, sound, pacing, and restraint.
I do the whole thing myself: idea, script, camera, edit, grade, sound, thumbnail, publish, learn, repeat.
It feels close to product design to me. Both are about sequencing, restraint, and making invisible decisions visible.
Watch the channel
Carpenter & Story Mode
Two World of Warcraft addons I made to help a magical, dense game feel easier to read.
Story Mode turns quest text into chapters, recaps, progress, and a journal, so coming back to the story feels easier.
Carpenter cleans up chat, combat feedback, and small interface rough edges without replacing Blizzard’s UI.
See the addons
hejhub
A start page I built for myself: less drift, fewer default tabs, and gentler starts.
It collects the widgets, shortcuts, and links I actually use, then adds a little friction around the places that steal attention.
It started as a private habit. Now it is a small product idea about designing for intention, not just access.
Open hejhub
