SelectedProjects
Carpenter & Story Mode
Two World of Warcraft addons that make dense game systems easier to read without losing their character.
I designed and built Story Mode around quest comprehension: chapters, recaps, progress, and a journal that helps players return to the right thread.
Carpenter quiets Blizzard’s UI with cleaner chat, readable combat information, and small quality-of-life decisions that reduce friction without replacing the game.
See the addonshejhub
A personal start page for digital wellbeing: fewer rabbit holes, more intentional starts.
I built a tiny operating system for everyday links: widgets, shortcuts, and soft constraints that make the internet feel less like quicksand.
It turns a private habit into a product idea: design can shape attention, not only decorate access.
Open hejhubFuture Project
YouTube
A self-directed practice in filming, editing, color grading, writing, and telling stories in motion.
I use the channel to practice full-stack storytelling: idea, script, camera, edit, color, pacing, sound, and publishing.
It matters because good product design is also sequencing, restraint, and point of view. Video makes that craft visible.
Watch the channel
Daumenkino
A weekly film podcast about cinema, movie theater rituals, and the stories we kept talking about.
For more than six years, my friend Ann-Sophie and I produced, recorded, edited, published, and shaped 190 episodes together.
It trained consistency, taste, pacing, and critique. A side project became a Monday ritual, and a shared film practice that still exists off-record.
Give it a listen
Design System
From scattered product UI to Syntax, a shared system for Phrase’s product foundations.
I shaped the component language, Figma structure, guidelines, and designer-engineer workflow behind Syntax.
It turned repeated UI decisions into shared product infrastructure, helping move design system work from side effort to a dedicated engineering team.
Visit Phrase
Share Now App
Merging two familiar mobility products into one app without making loyal users feel lost.
I worked through guiding principles, careful iteration, and interface decisions that respected existing habits across cities and brands.
The design challenge was trust: help people recognize the product they knew while moving them into a clearer shared experience.
car2go App
A global carsharing app designed across every major mobile platform and every street-level moment.
I worked across iOS, Android, Windows Phone, and BlackBerry on the everyday flows of finding, booking, opening, driving, and ending a trip.
The app had to feel fast, clear, and trustworthy under real-world pressure. In 2017, Time listed it among the year’s top apps.
See the Time list
