Wrong or no access token.
Share Now
car2go × DriveNow
Share Now
car2go × DriveNow
With Share Now we are bringing together the two largest car-sharing providers and deliver on a user experience that we pioneered with car2go.
I’ve been working for four years on shared mobility solutions, started with car2go that became Share Now. I was one of the early designers and helped shape the design language and mobile experience.
Project Lead, Product Design & Art Direction
With Share Now we are bringing together the two largest car-sharing providers and deliver on a user experience that we pioneered with car2go.
I’ve been working for four years on shared mobility solutions, started with car2go that became Share Now. I was one of the early designers and helped shape the design language and mobile experience.
Project Lead, Product Design & Art Direction
THE CHALLENGE
THE CHALLENGE
car2go and DriveNow are well-known brands. We had to combine these two products into one while keeping the essence of both of them alive. And at the same time introduce a new brand.
car2go and DriveNow are well-known brands. We had to combine these two products into one while keeping the essence of both of them alive. And at the same time introduce a new brand.
Early on we decided to take car2go as the basis. We had an ambitious deadline and a small team. We focused on small but significant changes in the product and rolled them out gradually. We wanted it to be different, but without alienating our users.
A redesign, be it visual or functional, is a change in how a user remembers your product. Most People don’t like changes. Keeping this in mind, we started to move core components gradually towards our vision of what the new product will be.
A redesign, be it visual or functional, is a change in how a user remembers your product. Most People don’t like changes. Keeping this in mind, we started to move core components gradually towards our vision of what the new product will be.
During a timeframe of roughly 9 months, not only did we redesign the car2go app to be the new Share Now app. We also introduced features that customers from DriveNow would expect and designed a merging path for both customer groups.
CREDITS
Co-designed with: Maximilian Dahl, Dennis Schmidt, Peter Biekarck & Caroline Lewandowski