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car2go
Free-Floating
Car Sharing
car2go
Free-Floating
Car Sharing
If you are living in a bigger city you are seeing it everywhere. Bike Sharing, E-Scooter Sharing, Car Sharing. Shared Mobility is there to stay. With car2go I was one of the early designers and helped shape the design language and mobile experience.
Product Design & Art Direction
PROJECT EXAMPLE
PROJECT EXAMPLE
Even though I have worked on nearly every facet of the car2go application. I’d like to talk you through the introduction of the Trip Overview screen.
Even though I have worked on nearly every facet of the car2go application. I’d like to talk you through the introduction of the Trip Overview screen.
Before, the rent price of every vehicle was only minute based and automatically capped to a so-called day rate. Now the business decision was to change that and also introduce hourly rate packages. Giving the customers better price transparency and a better idea of how the service could be used.
Before, the rent price of every vehicle was only minute based and automatically capped to a so-called day rate. Now the business decision was to change that and also introduce hourly rate packages. Giving the customers better price transparency and a better idea of how the service could be used.
Before and after user journey map
Why are we doing this? As previously stated this was a business decision. A lot of departments were involved in going through various insights on what potential impact this change would bring.
As a user experience expert, I had to prototype and test the added friction.
The added step in the user journey provided more price transparency and helped uncover more use case.
The added step in the user journey provided more price transparency and helped uncover more use case.
The impact was exactly what was asked for. We can now target specific packages to the customer and help generate more revenue for the business. And it turns out, the added friction was not a problem at all.
CREDITS
Co-designed with: Maximilian Dahl & Dennis Schmidt