car2go
Free-Floating
Car Sharing

car2go
Free-Floating
Car Sharing

If you are living in a bigger city you are seeing it everywhere. Bike Sharing, E-Scooter Sharing, Car Sharing. Shared Mobility is there to stay. With car2go I was one of the early designers and helped shape the design language and mobile experience.

Product Design & Art Direction

THE PRODUCT

THE PRODUCT

Now every provider uses a similar design framework. Showing a map and marking the vehicles on it. Giving necessary information in a panel and let the user start the rental in a simple fashion.

Now every provider uses a similar design framework. Showing a map and marking the vehicles on it. Giving necessary information in a panel and let the user start the rental in a simple fashion.

We always believed the rental experience should be as simple as possible. Our goal is to keep the user interaction within the application as short and efficient as possible without friction. The same way as when you approach your own car, with car2go you just want to press the key to open the doors and drive.

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During my four years working on this product, we went through a major re-design and introduced a bunch of features. I helped to systematically approach our design language, introducing a  design system that spanned over four platforms, customized to each environment. At one point we had a Windows and a BlackBerry app and of course iOS and Android.

One of the most important touchpoints in our user journey is the selection of the vehicle. 

The service and product were very well received by our users. Over 30.000 people rated the app on the AppStore, leaving it with a 4.8 rating.

In the beginning, car2go only provided one car type and very little information in the selection panel. Showing more information once enlarged by the user. That made the enlarged state of the panel one of our most viewed pages. 

With this information and the introduction of more car types, I started to design a panel that would give all the necessary details. Enough to make a decision and flexible enough to add more details down the road. After the implementation, the number of users viewing the enlarged state dropped from 15% to 5%. Achieving the goal to inform the customers correctly with the default panel view.

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The service and product were very well received by our users. Over 30.000 people rated the app on the AppStore, leaving it with a 4.8 rating.

The service and product were very well received by our users. Over 30.000 people rated the app on the AppStore, leaving it with a 4.8 rating.

The design team grew, from initially two people (me being one of them) to eventually 12. Still, a very small design team compared to other companies. That meant that every single one of us had the chance to work on a wide range of challenges and responsibilities.

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CREDITS

Co-designed with: Maximilian Dahl & Dennis Schmidt

SOCIAL MEDIA

SOCIAL MEDIA

My social media endeavors are mainly on Twitter and Instagram. Give me a follow if you like.

My social media endeavors are mainly on Twitter and Instagram. Give me a follow if you like.

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ABOUT

My normal everyday life is boring by design; I do the same things and wear the same clothes. Routine helps me focus on the right tasks at hand.

I take pride in the fact that I sweat the details, my purchases are quality driven. Less but better.

ABOUT

My normal everyday life is boring by design, I do the same things and wear the same cloth. Routine helps me focus on the right tasks at hand.

I take pride in the fact that I sweat the details, my purchases are quality driven. Less but better.

Follow me for all updates on
Dribbble / Instagram / Twitter / Letterboxd / Pinterest

Follow me for all updates on
Dribbble / Instagram / Twitter / Letterboxd / Pinterest

Thanks for stopping by, I really appreciate it.
© 2014–2020 Rafael Polutta, all rights reserved.

Thanks for stopping by, I really appreciate it.
© 2014–2020 Rafael Polutta, all rights reserved.