Wrong or no access token.
If you are living in a bigger city you are seeing it everywhere. Bike Sharing, E-Scooter Sharing, Car Sharing. Shared Mobility is there to stay. With car2go I was one of the early designers and helped shape the design language and mobile experience.
Product Design & Art Direction
Before, the rent price of every vehicle was only minute based and automatically capped to a so-called day rate. Now the business decision was to change that and also introduce hourly rate packages. Giving the customers better price transparency and a better idea of how the service could be used.
Before, the rent price of every vehicle was only minute based and automatically capped to a so-called day rate. Now the business decision was to change that and also introduce hourly rate packages. Giving the customers better price transparency and a better idea of how the service could be used.
Before and after user journey map
Why are we doing this? As previously stated this was a business decision. A lot of departments were involved in going through various insights on what potential impact this change would bring.
As a user experience expert, I had to prototype and test the added friction.
The impact was exactly what was asked for. We can now target specific packages to the customer and help generate more revenue for the business. And it turns out, the added friction was not a problem at all.
Co-designed with: Maximilian Dahl & Dennis Schmidt
Wrong or no access token.