If you are living in a bigger city you are seeing it everywhere. Bike Sharing, E-Scooter Sharing, Car Sharing. Shared Mobility is there to stay. With car2go I was one of the early designers and helped shape the design language and mobile experience.
Product Design & Art Direction
We always believed the rental experience should be as simple as possible. Our goal is to keep the user interaction within the application as short and efficient as possible without friction. The same way as when you approach your own car, with car2go you just want to press the key to open the doors and drive.
During my four years working on this product, we went through a major re-design and introduced a bunch of features. I helped to systematically approach our design language, introducing a design system that spanned over four platforms, customized to each environment. At one point we had a Windows and a BlackBerry app and of course iOS and Android.
In the beginning, car2go only provided one car type and very little information in the selection panel. Showing more information once enlarged by the user. That made the enlarged state of the panel one of our most viewed pages.
With this information and the introduction of more car types, I started to design a panel that would give all the necessary details. Enough to make a decision and flexible enough to add more details down the road. After the implementation, the number of users viewing the enlarged state dropped from 15% to 5%. Achieving the goal to inform the customers correctly with the default panel view.
The design team grew, from initially two people (me being one of them) to eventually 12. Still, a very small design team compared to other companies. That meant that every single one of us had the chance to work on a wide range of challenges and responsibilities.
Co-designed with: Maximilian Dahl & Dennis Schmidt